Leading Mobile app categories during pandemic:
The use of Mobile apps highly increased in this pandemic. Currently, more than 4 billion people in the world use smartphones with various apps for playing games, chatting with friends, study online class, attending our work conferences, following the news, posting on social media, order food, watching movies, shop online, travel bookings and list goes on.
So the demand for goods and services has rapidly increased, new app downloads went up to 35 billion and skyrocketing growth of $27 billion in the mobile app market.
This article is about the kind of mobile apps which are helpful and mostly used by the end-users.
1. Communication
Since the people are under quarantine and staying inside their homes this, in turn, affects direct meetings and communications. So the mobile apps most benefited in this pandemic are communication apps whether it is messenger, video chats.
According to the Fast company report, Zoom is the 4th most widely downloaded app. Tele-conferencing apps/Video conferencing apps like Google meet, Skype, GoToMeeting, WebEx also in the top 10 list of most downloaded apps. Employees work from home, students attend their class through online which increased the usage of video conferencing apps.
2. Mobile Shopping
Retail stores faced huge losses in this pandemic. On the other way this unprecedented situation created by Corona Virus leads to spike in the E-Commerce industry. According to the recent facts, global m-commerce generated revenue of 2.8 trillion euros in 2021. This trend will set to increase in the years to come.
Considering the social distancing measures and quarantine rules people adopted to the online shopping from groceries to home supplies. Mobile app features like One-click ordering, omnichannel retail, and voice shopping make users a fast & hassle-free experience.
By the end of 2021, 73% of total E-commerce sales will be from Mobile apps.
3. mHealth — Healthcare apps
Some of the most wanted and critical mobile applications in Covid19 are Health care apps. In this pandemic visiting hospitals is unsafe for chronic patients who are undergoing treatments. To overcome these situations both doctors and patients started looking for mobile applications for virtual consultations, treatment monitoring, scheduling, patient engagement, etc. For managing Diabetes, app downloads increased to 482% in 2020.
With adding to that pharmacy mobile apps also in demand in the pandemic.
4. Media and Entertainment
Since all sorts of people under quarantine staying home for a longer period of time it creates more stress in them which turned them towards the entertaining apps. Many users started to watch movies/streaming media services through Netflix, Amazon prime and Disneyplus mobile apps to set their minds free. Added to that many television apps came to the market to occupy the free time.
Entertainment apps have seen an overall usage increase of 25% in April 2021, and music apps were used by 21% frequently.
Conclusion:
These are some of the important mobile app categories in the list that have seen high downloads and usage. Other categories like Gaming apps, Social media & sharing apps, Workout and fitness apps also high in demand in this pandemic.
